Infographic job ad

This time my post is dedicated to the job ad form called infographic job ad; I must admit that I haven’t met such ad in Estonia, so I am especially excited to share it with my Estonian readers.

Since it doesn’t have an official translation, I propose my own word – ‘infograafilne töökuulutus’. To those, who don’t know what it means, here is a short definition; it is graphic visual presentation of data to present also complex information more clearly and quickly.

The example infographic job ad that I’d like to present to you today is taken from Careth Lloyd’s website. Thank you to Gareth, who was kindly letting me to share this ad with you and also agreed to answer some of my questions related with the ad.

Gareth explained that with this ad they got different response than with traditional ads: ‘I would say we got less candidates through the infographic ad than a traditional ad. The candidates were not necessarily better - but they were definitely different people to normal - more of the so-called "passive" jobseekers, and more people who do use social media but wouldn't use a job board.’

I also asked him what candidates’ expression of this kind job ad was: ‘Candidates liked the fact that using an infographic was telling them more about the way we thought and operated as a business, and we were willing to experiment.  Candidates did not appear to mind that it had less information than a "traditional" ad.’

Gareth offered channels that he would use to publish infographic job ad would be Twitter, Facebook, Instagram, and website.

This fact, that candidates also appreciate innovative job ads, is confirmed by Futurestep (global industry leader in high-impact recruitment solutions) study. The study was conducted in 2013 in eight countries and was examining the impact of innovation in recruitment and talent management. The study involved 4,000 employees and 800 professionals.

In the Survey the participants were asked what impact would a innovative recruitment method have on them:

-          51% agreed that it would make them feel more positively towards the organization.

-          40% agreed that it would make them to find out more information or look at the website.

-          33% agreed that it would make them to refer the role onto others.

-          31% agreed that it would make them more likely to recommend the organization.

-          19% agreed that they would talk to others about the campaign.

How and where to use such job ad in Estonia? Gareth pointed out different channels that company could use to capture so-called passive candidates. But how to reach those potential candidates who are looking for a job; does our job boards support this kind of job ads? Therefore I contacted one of Estonian biggest job board’s CVKeskus. Martin Ivanov, who is the Client Manager in CVKeskus assured that their site supports different job ad forms and that they would use HTML solution to post infographic job ads.

Takeaways:

1.       Do not be afraid of trying different innovative recruitment solutions – job seekers do appreciate it and more likely would apply for the job or would recommend it to others.

2.       Do use infographic job ad would be one option to use innovative solutions in recruiting – this is something that so far hasn’t been used in Estonia (at least I haven’t seen such ad), so this is your chance to be one of the first.

3.       To target so called passive candidates you could use social media sites to post your infographic job ad. If you’d like to target also active job seekers you could post your ad in job board, for instance in CVKeskus.