Facebook vol. 2

This time my post is another proof of the fact that social media plays important role in company’s recruitment process.

I would like to thank Piret  (who is one of my blog followers) who sent me the hint of the ad of today’s post.

And as a call to other reader, please do not hesitate to send me the hints to my e-mail address: helo_tamme@yahoo.com of innovative job ads or recruitment campaigns if you notice one.

Today my post is dedicated to job ad posted by Lottemaa (a new team park in Estonia inspired by the famous children’s book of a playful girl-dog called Lotte).

What I particularly like in this job post is it’s playful approach.

Firstly, instead of writing that we are hiring following employees to positions, they have written that they are looking for cast to following roles, such as Lotte, Bruno, Jaak the fly, etc.

Secondly, visual appearance of the ad – to make the job post visually more appealing, creator of the post has added the images of best-known characters. Although the majority of Estonian population is probably aware of the character, this kind of illustration helps readers of the ad create better associations with the positions.

Remarkable is also the fact that the job ad is at the moment published only in Lottemaa Theme Park website and their Facebook page. Probably they are not looking employees actively, yet, considering the fact that the grand opening is planned on July 25^th, but still… Actually, there is nothing wrong when a company is recruiting only thru social media site. I can only predict that this is something that will become more common in near future. But what is interesting is the fact, that Hana Kivi, who is the Program Manager for Lottemaa has also shared the job ad at her personal Facebook page and it has received over 2000 shares in there. Though company has already more than 4,000 likes in their page, the number of shares in this particular job ad is significantly lower on their page than on Hana’s. So why is this advertisement proven to be so popular? Well, because this Theme Park is something that people care about and what they believe in and therefore the ad has got so many shares.

Takeaways:

-          Use playful approach also in your job ad, in case you are looking for a bit different team mates to your playful team.

-          Use illustrations of characters in your job ad, in case you are looking for cast to different roles. Add also a photo of work place to your job ad, if this differs from usual work places.

-          Get your employees involved to your recruitment process: a job ad that is shared by your employees is more believable and could get more attention that ad that is shared by the company.