Welcome to the game: your next Employee Referral Program!

Don’t start to argue with me, I am sure that we all like to play games. Some just might love it more than others, but it is in our DNA to compete, play or learn either individually or together with others. You don’t agree with me? Well, here are three examples of well-known games that you might have played

Pokémon Go that drove the world (not only children but adults as well) crazy in summer 2016. In the game, players used a mobile device's GPS capability to locate, capture, battle, and train virtual creatures, called Pokémon, who appeared on the screen as if they were in the same real-world location as the player.

The Ice Bucket Challenge that was all over the Internet in Summer 2014 and that encouraged nominated participants to be filmed having a bucket of ice water poured on their heads and then nominated others to do the same. A common stipulation was that nominated participants had 24 hours to comply or forfeit by way of a charitable financial donation.

Or well known card game Solitaire that is one of the worlds biggest video game of all times.
I am sure that if you haven’t played any of these, you definitely have played those „like and share“game in Facebook.

What confuses me the most here is this: in case games and challenges are so popular then why we rarely use them in our HR processes? We do use them in sales, when we organize sales contests for our sales people or customer service employees. This way we are motivating our employees to sell more and reward those who sell the most or reach their goals.

So if we use it in sales, why not to use it in recruitment as well; since recruitment is sales? We, as recruiters, we are looking for potential candidates whom to sell the job.  Why not to use game mechanics here to create a recruitment games?

Work, including recruitment, doesn’t need to be serious. It could be fun as well, so let’s make it playful and use gamification to boost it! But how to do that? Well, for instance, let’s take employee referral program and turn it into game. To do that you need to:

- create a challenge: „recommend your friend to work“. Ask your employees to recommend their friends to work and count points for that. Then create a leaderboard where you are collecting the points of successful hires and/or recommendations. People like to compete and compare their achievements with others. Which means that to have a leaderboard is a must. So have the leaderboard publicly available either on your company intranet, display or mailing list (but you can also use a special app to do that).

- offer prizes. Though the purpose of the leaderboard is to encourage people to compare themselves with others and therefore make even more recommendations you should always have physical award to offer to winner(s). The grand prize depends of how the program is set: do you reward (pay recommendation bonus) for all successful hires or is the prize meant only for the winner. The award for the winner could be either bonus, iPad, family trip or something else that you know would encourage and motivate you employees to join your game and recommend their friends.

- prepare a communication plan. There are different channels that you could use here, starting from SMS and e-mail messages to your people and finishing with messages on digital screens in your office or closed Facebook group for your employees. Message that you are communicating could be written notes or documents, a short video that you have created for the program, a comics – or all three together or something else.

Welcome to the game!

Toolbox: metrics for recruiters

Let me tell you a story. Once upon a time there lived a recruiter, let’s call her Jane. She was constantly looking candidates but with poor success. She created job adverts, posted them on agreed channels, conducted interviews – but nothing changed, there were still so many vacancies to fill. She tried to convince herself that she is doing the best that she can. Each time when she was posting a job advert she prayed for candidates. She prayed for second time when she presented candidates to hiring managers. Each evening when she went home she felt desperate. But then on one day she learned that you can’t expect different results when doing the same things over and over again. So she made some changes in recruitment decisions. She also started to use metrics and benchmark activities with others.  And she became one of the greatest recruiters in her world.

In case you would also like to be one of the best recruiters in your region then here are the metrics that I would recommend to use.

Firstly; keep track on the number of your vacancies. I’d recommend having weekly, monthly and yearly overview. Even when you are one of those small companies who don’t need to recruit people on everyday bases, you still need to know where you are standing. But you should also know how other employers are doing: how many vacancies they have and how fast they are capable to fill them. Remember: in most of the cases recruitment is the result of employee turnover. Which means: if you have too many vacancies you should assess different HR procedures not only your recruitment activities.

Quality of recruitment channel is other metric that one should have. You may have a very attractive job advert or innovative recruitment solution, but when publishing it in wrong channel, you may end up with zero applicants. This would mean: wasted time and money for you. So, how do you know is the channel right or wrong? There are several ways to do that by collecting an assessing different data starting from applicants per channel finishing with quality hire per channel.

Recruitment is always associated with different recruitment costs, including creating a job advert, publishing it, etc. But we often forget that there are also several other costs that are related to recruitment such as salaries of recruiters and hiring managers, costs of different recruitment materials, lost working hours due to the fact that the positon is vacant and so on. You should measure the efficiency and effectiveness of the recruitment channels and activities and then based on that information make the investment decisions.

You can also assess your employer brand. One way to do that is to measure the efficiency of your (recruitment) marketing. For instance, you can screen the traffic on your career page, count the likes, shares or retweets on your social media page or analyze the results of your employee referral program.

And finally, assess the quality of your recruitment process. There are several metrics that you can use here, such as quality of candidates and employee turnover among new hires. For instance, what is the attrition rate of new hires, how many employees leave within 1st year of service, etc. But do not forget to ask also for feedback both from hiring managers as well as from candidates and new hires. How would they rate the full recruitment process, starting from the quality of job advert finishing with the speed and quality of the full process?

Be like Jane, and don’t forget: you can’t expect different results when doing the same things over and over again

Road to 2017

It’s year 2017 and recruiters are under the pressure: day by day it’s getting harder and harder to attract, recruit and hire good people. Which mean, if you are also one of those who needs to hire in year 2017 you need to focus on recruitment more than ever before.

You need to become professional recruiter, know your labor market (read: the whole word) and recruitment trends.

Here are my thoughts what to consider in recruitment in 2017:

Employer Branding plays even greater role than ever before. Why should anyone apply to your company if they do not know anything about it? Or if this that they know is what keeps them away instead of attracting? We are in the war for talents and if you want to be one of the winners you need to act. You need to fight for your employees, keep them motivated and engaged. Only then you can become the employer of choice and attract those whom you need and want.

There are tens of thousands employers looking for employees. There are hundreds of thousands job advertisements on job boards. How to attract the attention of potential candidates? Answer is, you need to do something different. One possibility to do that is to create innovative job advert and get people attention with that. You can for instance upgrade your employee referral program; create your own recruitment game or recruitment campaign. Whatever you do you need to touch the ones you are targeting. For instance, you can put human touch to your next job advert by telling your story or asking your employees to tell their stories. I would even go so far and say that storytelling is the new black in recruitment world.

There are different challenges that are waiting for us at our workplaces already today. Five different generations working together in one company is for instance one of those challenges. Which means: if you want to be successful when recruiting and retaining your people you need to be more flexible. Only a few companies can afford to have only one target group specific recruitment strategy. Other must be ready to revise their HR strategies and make them flexible and suitable to different target groups.

Last, but not least: if you want to be successful in 2017 then you need to be socially responsible. CSR (Corporate Social Responsibility) is no longer the playground of only big corporations. Every employer who wants to attract and retain talents must become socially responsible. This means that CSR must be encoded to your company’s DNA, starting from recruiting different target groups (such as different generations, people with disabilities, etc.), participating in joint charity projects (such as ''Let’s donate time''), developing your organization as well as your people, and etc.

Innovative recruitment ads

Looking for some ideas how to differentiate from other recruiting employers with your next job ad? Well, on following video I am sharing 5 different examples from Estonia. Enjoy!

Please feel free to send me examples from you country!

From door knob to employer branding - things to consider when recruiting (video blog)

What are the things, that you, as recruiter, should consider, when recruiting?

This time I share 3 ideas that will give you an edge and help to create great candidate experience. Enjoy! :)

How to attract diversities to stereotypical jobs (video blog)

3 hints to employers: how to attract to stereotypical jobs!

Like it in case the information was useful to you, share it with your friends if you think that information in the vlog could be interesting to them as well.

Mobile Recruitment

It doesn’t mean that you always must prepare an humorous job ad to reach desired candidates. However, if your ad is witty and fascinating it would help attract both potential candidates as well as those who find interesting and therefor share and spread it and this way help you to reach your future employee.

With this post I will continue with the topic of mobile recruitment and therefor I hope that it will help to generate more interest in the topic in recruiters.

This time I’d like to introduce to you the topic of mobile recruitment. The ad itself is a few years old but since it was very popular and not too complicated then this is something that probably all of us can take home and implement ourselves.

Small Istanbul-based Tattoo Studio Berrge Tattoo Shop needed a new tattoo artist and published a job advertisement with following description: "new tattoo artist wanted". People who were interested to apply for the job were required to draw the detailed QR code, and then scan it with their mobile device to reach the internet site where they can apply for the job.

At first glance the job ad seems simple and easy, but you wouldn’t believe what started to happen after the ad was published. Even people who weren’t interested of applying to the job tried to fill it just to see where it takes them. It was so popular that got approximately 30,000 likes and shares in Facebook and at the end of the day also suitable employees.

This modest job ad helped to achieve different goals: (1) to reach potential candidates, (2) to advertise the tattoo salon, (3) to do pre-selection among candidates. A small task that is given at job post, will help you to understand is the candidate really interested of the job and ready to go extra mile or is the candidate someone who sends his/her applications to all ads available on job boards. And in this case it helped to assess candidates’ skills, i.e accuracy and drawing skills.

Takeaways,

- Always add a QR code to public job ads in newspapers, billboards, busses, etc that will help potential candidates to reach your career page with their mobile devices;

- Challenge people with your job post, this way you will raise interest and make people talk about your ad.

- Include some pre-selection test to your job ad as this tattoo salon did.