Mobile Recruitment

It doesn’t mean that you always must prepare an humorous job ad to reach desired candidates. However, if your ad is witty and fascinating it would help attract both potential candidates as well as those who find interesting and therefor share and spread it and this way help you to reach your future employee.

With this post I will continue with the topic of mobile recruitment and therefor I hope that it will help to generate more interest in the topic in recruiters.

This time I’d like to introduce to you the topic of mobile recruitment. The ad itself is a few years old but since it was very popular and not too complicated then this is something that probably all of us can take home and implement ourselves.

Small Istanbul-based Tattoo Studio Berrge Tattoo Shop needed a new tattoo artist and published a job advertisement with following description: "new tattoo artist wanted". People who were interested to apply for the job were required to draw the detailed QR code, and then scan it with their mobile device to reach the internet site where they can apply for the job.

At first glance the job ad seems simple and easy, but you wouldn’t believe what started to happen after the ad was published. Even people who weren’t interested of applying to the job tried to fill it just to see where it takes them. It was so popular that got approximately 30,000 likes and shares in Facebook and at the end of the day also suitable employees.

This modest job ad helped to achieve different goals: (1) to reach potential candidates, (2) to advertise the tattoo salon, (3) to do pre-selection among candidates. A small task that is given at job post, will help you to understand is the candidate really interested of the job and ready to go extra mile or is the candidate someone who sends his/her applications to all ads available on job boards. And in this case it helped to assess candidates’ skills, i.e accuracy and drawing skills.

Takeaways,

- Always add a QR code to public job ads in newspapers, billboards, busses, etc that will help potential candidates to reach your career page with their mobile devices;

- Challenge people with your job post, this way you will raise interest and make people talk about your ad.

- Include some pre-selection test to your job ad as this tattoo salon did.