With this post I will continue
with the topic of mobile recruitment and therefor I hope that it will help to
generate more interest in the topic in recruiters.
This time I’d like to introduce
to you the topic of mobile recruitment. The ad itself is a few years old but
since it was very popular and not too complicated then this is something that
probably all of us can take home and implement ourselves.
Small Istanbul-based Tattoo
Studio Berrge Tattoo Shop needed a new tattoo artist and published a job
advertisement with following description: "new tattoo artist wanted".
People who were interested to apply for the job were required to draw the
detailed QR code, and then scan it with their mobile device to reach the
internet site where they can apply for the job.
At first glance the job ad seems
simple and easy, but you wouldn’t believe what started to happen after the ad
was published. Even people who weren’t interested of applying to the job tried
to fill it just to see where it takes them. It was so popular that got
approximately 30,000 likes and shares in Facebook and at the end of the day also suitable
employees.
This modest job ad helped to
achieve different goals: (1) to reach potential candidates, (2) to advertise
the tattoo salon, (3) to do pre-selection among candidates. A small task that
is given at job post, will help you to understand is the candidate really
interested of the job and ready to go extra mile or is the candidate someone
who sends his/her applications to all ads available on job boards. And in this
case it helped to assess candidates’ skills, i.e accuracy and drawing skills.
Takeaways,
- Always add a QR code to public
job ads in newspapers, billboards, busses, etc that will help potential
candidates to reach your career page with their mobile devices;
- Challenge people with your job
post, this way you will raise interest and make people talk about your ad.
- Include some pre-selection test
to your job ad as this tattoo salon did.
