Video scribing

When company looks for accountant or secretary or someone else for commonly know occupation then usually you know whom they mean. But do you know who PLAYFUL ARTIST is (in Estonian mänguline kunstnik)?

Just recently a company called HR Factory was looking for someone to mentioned occupation to OÜ Scribicon. To illustrate the job tasks of vacant position recruiting company had added a picture to the advertisement where someone has just finished story telling by video scribing.

Video scribing means that story is told by drawing picture(s) – the story could be company’s strategy, field of operations, job advertisement, etc. This means that the job of the playful artist is to help companies to tell their stories by drawing cartoons. 

Since video scribing is relatively new topic then HR Factory has also included company’s portfolio to the job advertisement – which additionally of recruitment ad also helps to advertise new area and its usage.

One of the key recruitment areas in 2014 would be video recruitment. According to Statistics of Estonia the computer and internet usage among Estonian labor force (ages 16-74) is about 80%. Considering the fact that year by year this number is raising then companies should take this into consideration when they plan their recruitment strategies. Companies who want to stand out with their job advertisements should consider using video scribing in their ads.

Anyways, I’m happy to see that such new method has arrived to Estonia. I do hope that recruiters also see this as an opportunity to create attractive job advertisement and that in close future we can see some video scribed job advertisement in here.

Takeaways:

- Consider using visual effects when recruiting candidates to not so well-known positions.

- Additionally to you job advertisements in print media, publish them also in Internet; there you can use different innovative recruitment methods such as video scribing, recruitment movies, etc. Do not underestimate older generation usage of computer and internet – they also use it when they are looking for a job.

- Do not be afraid to use innovative recruitments solutions. International survey* that was carried out in 2013 brought out important findings: firstly, 60% of employees in survey agreed with the statement that they expect companies to be demonstrating innovation in the ways they recruit talent. Secondly, 55% agreed with statement that even if they are happy in their current role, they would consider leaving it if were approached in an innovative way.

*Futurestep (global industry leader in high-impact recruitment solutions) conducted a survey in eight countries, exploring the impact of innovation in recruitment and talent management. The study involved 4,000 employees and 800 professionals.